Every conversation makes the next campaign smarter.
Most conversations end. Ours amplify.
Lead routing. Outcome tracking. Pattern intelligence. Attribution back to spend.
Signal turns every Engage conversation into pipeline intelligence. Which messages converted. Which objections won. Which products outperformed. Whoever funded the campaign sees the attribution back to their spend. Your campaigns get sharper with every conversation — the more you run, the sharper they get.
Route. Track. Surface. Attribute.
Signal sits behind Engage. Routes leads by accreditation, territory, vendor rule. Tracks the outcome of every conversation. Surfaces the patterns. Sends attribution back to whoever paid for the campaign.
Right lead. Right closer. Every time.
Routing rules by vendor accreditation, geography, deal size, product specialism. Signal applies the rules per lead, per campaign. A warm FlowSuite lead in the Midlands routes to the FlowSuite-accredited reseller in the Midlands. Not a queue.
Every lead, end-to-end.
From the conversation on the campaign page through to closed-won (or closed-lost). Signal tracks lead status, time-to-contact, time-to-close, deal size, win reason. The vendor sees what landed. The disty sees the funnel. The reseller sees the pipeline.
What worked. What didn't. What to say next.
Signal surfaces the patterns across every campaign — the messages that converted, the objections that won, the features that drew the most qualified intent. The next campaign brief writes itself from the last campaign's evidence.
Funder sees the spend turn into pipeline.
Whoever paid for the campaign sees attribution back to their spend — vendor MDF, disty programme budget, reseller marketing line. The receipt the funder has always needed and almost never got.
Add Signal when attribution matters more than just better leads.
Signal is the reporting layer. Engage on its own delivers better leads. Add Signal when you need to prove where those leads came from, prove what message converted, or hand attribution back to whoever paid for the campaign.
Signal alongside Engage from day one.
If you're a vendor, attribution is why you buy. You're spending MDF and you've never seen it convert. Signal turns the MDF receipt into a pipeline report. Buy Signal alongside Engage in the first campaign — not after.
Add Signal once attach rate grows.
Distributors running Engage as a services catalogue offer add Signal once attach rate crosses the second or third vendor. Signal becomes the programme-level attribution report you sell back to each participating vendor.
Add Signal when you run more than one campaign.
Resellers running their own campaigns add Signal once they're running more than one. The cross-campaign pattern intelligence is what turns one good campaign into a repeatable playbook.
Signal needs Engage to work. Pair with Pilot for call-level coaching and deal-memory across the funnel. It routes, tracks and attributes the conversations Engage captures. Start with Engage. Add Signal when the second campaign is on the horizon — or sooner if attribution is the buying reason.
One campaign. Engage plus Signal. See the attribution.
Pick one campaign with a funder who's never seen what their spend converted. We attach Engage to the microsite. Signal routes the leads, tracks the outcomes, sends a weekly digest. Six weeks later, the funder sees their MDF turn into pipeline — possibly for the first time.
Foundational customer: TD SYNNEX. Built with them. Not pitched at them.