One platform. Three motions. A network that gets smarter.
Engage replaces the form. Pilot helps the closer. Signal makes the next campaign smarter. The loop runs across every reseller in the network.
Most channel software assumes the vendor is the buyer and the lead flows downward. Captivate doesn't. Engage attaches to whoever's site runs the campaign — reseller, vendor or distributor. Pilot rides shotgun on the call. Signal learns from every conversation across the network and feeds it back into the next campaign.
Three motions. One loop. One network.
Motions — reseller-led, vendor-led, distributor-led. Whoever runs the campaign hosts Engage.
Loop — Engage captures, Pilot closes, Signal learns. The next campaign starts smarter than the last.
Network — every reseller in the network benefits from every conversation. The smallest reseller gets the same quality of lead and the same close coaching as the biggest.
The reseller runs the campaign. Captures intent for themselves.
The reseller wants direct relationships with end customers. They want to choose which vendor product to pitch. Engage sits on their own marketing site. It captures qualified intent. The reseller works the lead themselves, or escalates to a vendor when accreditation, deal size or capability requires it.
- Pays: the reseller, from their own marketing budget.
- Claims: co-op MDF from one or more vendors, against attribution evidence Signal produces.
- Owns: the customer relationship, the conversation history, the deal cycle.
- Vendor sees: aggregate performance, anonymised, only after the deal closes.
- Mid-size reseller running a hero campaign for a Tier 1 vendor.
- Goal: build pipeline they own, claim co-op back, avoid vendor dependency.
- Engage attaches to /microsoft-azure-campaign on the reseller's domain.
- Qualified conversations route into the reseller's own CRM, briefed and ready.
The vendor runs the campaign. Routes leads down to accredited resellers.
The vendor wants pipeline coverage across the channel, attribution back to MDF spend, and a clear read on which campaigns and markets convert. Engage on the vendor's campaign microsite captures qualified intent; Signal routes the warm lead to the accredited reseller best placed to close in that territory.
- Pays: the vendor, from their MDF programme.
- Distributes: through one or more distributors (existing programme route).
- Routes leads to: the accredited reseller best placed to close (territory, capability, deal-size band).
- Vendor sees: live attribution — conversion lift, lead-to-close, MDF-to-pipeline ratio.
- Tier 1 vendor running a global Q3 product campaign across 8 markets.
- Goal: MDF accountability, market-level attribution, partner enablement.
- Engage attaches to a vendor microsite per market (vendor.com/uk/campaign).
- Signal routes leads to accredited resellers; reports MDF-to-pipeline weekly.
The distributor runs the campaign. Multi-vendor catalogue, routed to the right reseller.
The distributor runs services catalogue campaigns across many vendors — cybersecurity, AI, infrastructure, productivity. Each campaign has its own microsite on the disty's domain. Engage qualifies the visitor. Then it routes the warm lead to the right reseller with the right vendor accreditation. Attribution flows back to whichever vendor's MDF funded that campaign slice.
- Pays: the distributor — from MDF aggregated across participating vendors, or from a disty programme budget sold back to vendors.
- Productised as: a premium tier on the disty's services catalogue, alongside the standard MDF programme.
- Routes leads to: the reseller with the right vendor accreditation for that lead's product interest.
- Vendors see: per-vendor attribution — how much of their MDF generated which pipeline.
- Tier 1 distributor (TD SYNNEX, Arrow, Ingram) running a Q3 AI catalogue campaign.
- Goal: productised services tier, multi-vendor MDF aggregation, reseller enablement.
- Engage attaches to a microsite per disty campaign; routes by reseller accreditation.
- Vendors see per-product attribution; resellers see briefed leads in their CRM.
The conversation is the asset. Until now, it got binned.
Every month, thousands of live chats happen across vendor microsites, reseller marketing pages, and distributor catalogues. Tens of thousands of sales calls happen between closers and buyers. The conversations contain everything that matters — the language buyers use, the objections that recur, the positioning that works.
Conversations vanish.
The chat session ends. The call recording sits unwatched. The signal — what worked, what didn't, what buyers actually said — is gone the moment it happens.
Conversations amplify.
Engage captures every conversation. Pilot guides every call with AI in real time. Signal extracts the patterns and feeds them into the next campaign brief. Each conversation makes the next one sharper.
The chat that happens this morning informs the call this afternoon. The call this afternoon informs the campaign next month. Every conversation now amplifies, instead of evaporating.
Engage feeds Pilot. Pilot feeds Signal. Signal feeds Engage.
Three components. One loop. Each one earns the next. Each one makes the others smarter.
Engage captures the conversation.
Every campaign microsite gets Engage. The visitor self-qualifies. The reseller gets a briefed lead.
Pilot coaches the closer on the call.
Live, in-call. Surfaces objections. Suggests next-best-action. The closer walks into a deal already four conversations in.
Signal learns from every conversation.
Signal reads every conversation for what worked, then writes it into the next campaign brief.
The smallest reseller gets tier-1 leads and tier-1 coaching.
Channel sales has a long tail. A handful of strategic resellers get vendor attention. The other 95% sit underserved. Captivate flips that.
Engage doesn't filter leads by reseller tier. Every reseller in the network gets the same qualified, briefed lead. Pilot coaches every call. The smallest reseller closes like a senior closer because the AI is doing the heavy lifting on the call. Signal learns from every conversation across every tier — and feeds it back into the next campaign.
The tier-3 reseller closing a deal in Stuttgart improves the brief for the tier-1 reseller pitching in London. The whole network gets sharper together.
Same Engage. Different routing, funding, and attribution.
Engage is the constant. Where it attaches, who funds it, and where the lead routes — those change by motion. Use this table to figure out which motion fits your sale.
Pick one campaign. Pick your motion.
See the audience-specific case: for vendors, for distributors, for resellers. Whichever of the three motions fits your sale, the Engage trial is the same: one campaign, six weeks, measured conversion lift against the static page it replaces. Then you decide whether to expand within the motion, or run a second one.
Foundational customer: TD SYNNEX. Built with them. Not pitched at them.